With the guidance of EY, 84 participants from Germany, Scandinavia, USA, Estland , Belgium and The Netherlands gathered virtually to develop new ideas for the graphic sector. Mentors and jury members were also present during the Teams meetings.
The winning idea developed by the LUCA School of Arts (Ghent – Belgium) counters the belief that print is seen as dead. The solution wants to demonstrate the integration with digital content. ‘SMILES is a personalised book showing memories that display a smile. A technology that can detect smiles in pictures is used to identify these images. As the members of the winning team say: “Each year this personalized book is produced using the various graphic possibilities, combining print and digital which makes it very attractive for younger generations. On mobile phones memories get lost, by printing them they get physical and gain emotional value. We wanted to show that the combination of print and digital was perfectly possible and by doing so making people not only addicted to the mobile phone but also to print.”