Why trust score for print media is high?

In this world of alternative facts and fake news, there’s a crisis of trust in the media. But while this crisis rests mainly with digital channels, only radio and print media maintain a positive trust score.

A recent French study breaks down exactly what makes up the pillars of trust in media, and applies the results to both online and offline channels. It’s no surprise to us that print comes out top for reliability and credibility.