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25 . 10 . 22

Cannes Lions Gold Winner Berliner Verkehrsbetriebe

Words by: Print Power
AGENCY: Jung von Matt
BRAND: Berliner Verkehrsbetriebe
CATEGORY: PR- Travel/Leisure
AWARD: Gold Lion

In a tongue-in-cheek embodiment of the ‘keep calm and carry on’ slogan, Berlin’s public transport operator BVG came up with a way of helping customers through the chaos of Christmas commuting - an edible ticket infused with hemp oil to help travellers swallow their frustration. 

News of the ticket was literally on everyone’s lips. Social media lit up with talk of the paper pacifier and news outlets on every continent reported on it. 

An edible ticket infused with hemp oil for a calm ride is a fun use of the printed material. To quote Hunter S. Thompson: ‘Buy the ticket, take the ride...’
Jens Waernes
Cannes Lions Jury Member and MD Creation Scholz & Friends Group