It’s no surprise that Dove chose print for its campaign to highlight the lasting damage caused by editing apps that set unrealistic beauty standards. Print by association is the more trustworthy channel.
Responding to the disturbing level of distortion in apps causing selfie dysmorphia, a rise in cosmetic surgery and teen suicides, Dove addressed the self-esteem crisis by photographing real girls aged 9-13 and showing images of their natural selves alongside their own heavily manipulated shots. The contrast was startling, and highlights the beauty pressure felt by millions of girls daily.
