In Gemany, you can tuck into luxury items like caviar that’s taxed at only 7 percent. Yet essentials like tampons once commanded a whopping rate of 19 percent.
That was before organic female sanitary product retailer The Female Company outsmarted the law - by selling tampons inside a book that’s taxed at 7 percent.
The first print run of 1,000 books sold out immediately, and copies were sent to journalists, along with a call to sign a petition urging the German parliament to reconsider the discriminatory tax. A supportive network of influencers and journalists pushed their agenda, and on 7 November 2019, victory. The German government finally abolished the tampon tax.