Experts

Having a joined up approach is going to be critical for the future of print advertising

Words by: Ulbe Jelluma

What are the hot print topics the media industry is talking about in 2023? In Print Power’s exclusive new Print Media Predictions 2023 booklet, Head of Magna Global for the EMEA region Kevin Longhurst points out that 2022 saw the smallest difference they’d ever seen in terms of traditional media company ad spend growth versus digital. And going forward, it’s the multi-channel campaigns that are key to the future success of print advertising.

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Want to know more? Kevin’s interview is one of 8 illuminating insight pieces from leading experts in the world of publishing, printing, paper and print advertising. It’s packed with invaluable insider perspective from such prestigious names as Monocle’s Tyler Brûlé, Canon’s Jennifer Kolloczek, Neil Felton from FESPA and HH Global’s Steve Lister.

Get your free copy here!