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The future for print media in 2022: industry insight from 7 leading experts. Download your free e-booklet now to get the insider view
17 . 02 . 22

Eight per cent of direct mail items lead to a website hit

Words by: Print Power
Brands may be under-investing in direct mail - it is perceived by marketers as the tenth most effective medium, equal to last, but an Ebiquity analysis places direct mail in sixth for effectiveness.