Delish in print will be sold at the newsstands, but will also be an integral part of the subscription model the brand has in place for its online footprint. An all-access subscription of US$20 annually will not only get you everything online, but also the 96 page (plus covers) printed magazine as part of the membership.
On having no ads in the first edition of Delish quarterly says Dan Fuchs, VP/Chief Revenue Officer, Delish:” I’m very excited as a chief revenue officer to find ways that we can work with advertising partners on this brand, but the design behind it is not an advertising-driven model. It is a way for us to generate, from a purely financial standpoint more revenue from the consumer, but really to expand the brand into all places that we think the brand will be well-received.”
On what role he feels print plays in today’s digital world: What the magazine allows us to do is capture the collectability of something. Delish started 10 years ago, but it really was part of a joint venture that we had with MSN. The Delish as we know it now, under Joanna Saltz (Editorial Director), really didn’t start until around six or seven years ago. And one of the first things she said we had to do as the brand started to grow was that we had to have a cookbook. We had to have a printed, physical, tangible manifestation of the brand.